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Search Engine Optimisation (SEO) |
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There are billions of pages on the internet. People find these pages by typing words and phrases into Search Engines like Google. Generally these people don’t look beyond the 3rd page of results. So if you aren’t there you can forget about being found. So what is SEO and how can it help you and your business.
SEO is short for Search Engine Optimisation and is the science that gets your site into higher search engine rankings therefore making it easier for your potential customers to find your site.
So in one sentence the object of SEO is to drive relevant traffic to your site increasing your ROI (Return on Investment).
SEO is not a once off course of action. Search engine bots are constantly indexing sites on the web to include new content and reconfigure site rankings. “Content is King” is the generally accepted phrase in the SEO world, but New Content is even better! So to ensure good rankings and traffic, monitoring your targeted keywords and keeping your content fresh is an ongoing process.
One can expect to see results from within the first six months depending on how aggressive the campaign is. A well optimised website should rank well over a long period.
There are various techniques and tricks to get it right and Site Creation has packaged these techniques into 3 SEO bundles to meet your budget.
All SEO bundles will include a basic site assessment.
Basic SEO (free)
- On page optimisation to ensure the various code elements have been effectively utilised for Search Engine Optimisation.
- Limited Keyword research.
Standard SEO (extra)
- All the basics
- Analytics
- Basic Reporting
Advanced SEO (extra)
- Link Management and Building
- Full Keyword Research
- Copywriting
- Full Reporting
- Ongoing optimisation
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